 We all know—or maybe we
assume—that spring and summer are the best times to sell a home. And it's
true that many buyers do plan their new home purchases during the warmer
months. But that doesn't mean all the serious buyers evaporate after
Labor Day.
If your home is for sale now, you're actually in a great position to sell
your home faster and for more money by taking advantage of the unique
characteristics of the holiday selling season.
1.
Less Competition
You're not the only
homeowner who's considered taking your home off the market during the
holidays—most don't want the hassle. And most new sellers will decide to
wait until the first of the year or even springtime to put their homes up
for sale.
That's great news for you
because you won't have to compete with dozens of other homes just like
yours to get buyers' attention. Reduced inventory means more buyers
checking out your home, either online or in person. Keep their attention
by making sure your home is priced to sell and that your home is in
"show" condition at all times.
2.
Motivated Buyers
Anyone who takes time out
of their busy holiday schedule to shop for a new home is serious about
buying now. Perhaps they are buying a home for tax reasons or are
relocating to start a new job in the new year. Maybe they've been looking
for months and just haven't found that perfect home yet.
Whatever their reason, make it easy for these folks to get a good look at
your home by staying flexible with your showing times and be open to
negotiating contract terms that work with their schedules.
3.
Your Home Looks Great
Emotion plays a huge role in which home a buyer
purchases, and you can capitalize on that by making your home cozy and
cheery during showings. Tasteful decorations and a minimum of clutter
will allow buyers to see their own families celebrating the holidays in
your home next year.
Make sure your decorations enhance rather than detract from your home's
best features, and remember to remove them as soon as the season is
over.
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